Appendix 8: Advertising and market research

Other formats

This information is also  available in the following  formats:

Table 54 sets out particulars of amounts over $10,300 (including goods and services tax) paid by or on behalf of the Department to advertising agencies or market research, polling, media advertising and direct mail organisations. Organisations marked with an asterisk are considered to be consultancies, and therefore also appear in Appendix 7 (Consultancy services).

Information is presented by output, organisation, activity, and expenditure in 2006–07.

 
 
 
Table 54 Amounts over $10,300 paid for advertising and market research in 2006–07

Organisation

Activity

Expenditure ($)

Output 1—Natural Resources Access and Management

 

hma Blaze

Innovation Grants call for application advertising

28,979

 

Total Output 1

28,979

Output 2—Rural Policy and Innovation

 

Arthur Mostead Photography

Comprehensive national photography for the Agriculture Advancing Australia programme

44,894

Zoo Communications

Redesign communications products for Agriculture Advancing Australia and its six programmes

52,364

hma Blaze

Advertising of open call for Action Grant round for Agriculture Advancing Australia

13,970

 

Total Output 2

111,228

Output 3—Industry Development

 

hma Blaze

Advertising for expressions of interest to perform the role of Horticulture Produce Assessors under the Horticulture Code of Conduct

13,175

 

Total Output 3

13,175

Output 4—International Food and Agriculture Service

 

 

Total Output 4

Output 5—Product Integrity, Animal and Plant Health

 

Blue Moon Research and Planning Pty Ltd

Qualitative research to help increase awareness of avian influenza issues among small-flock poultry owners

104,250

Horizon Media

Biosecurity direct mail campaign targeting 1.3 million small rural landholders in peri‑urban areas of Queensland, New South Wales, the Australian Capital Territory and Victoria on animal and plant health

30,000

Horizon Media

Printing costs associated with biosecurity direct mail campaign targeting 1.3 million small rural landholders in peri‑urban areas of Queensland, New South Wales, the Australian Capital Territory and Victoria

80,578

 

Total Output 5

214,828

Output 6—Quarantine and Export Services

 

Brochure Flow International Limited

Storage and management of AQIS publications (information guides)

154,472

hma Blaze

AQIS non‑campaign advertising

53,582

Killey Withy Punshon Advertising Pty Ltd

Advertising agency creative hours and production costs of TV commercial for Quarantine matters! campaign

1,142,637

Open Mind Research Group

Market research for Quarantine matters! campaign

350,788

Universal McCann

AQIS campaign advertising (Quarantine matters!)

3,175,895

 

Total Output 6

4,877,374

Output 7—Scientific Advice

 

 

Total Output 7

Output 8—Economic Research

 

 

Total Output 8

Biosecurity Australia

 

 

Total Biosecurity Australia

Corporate Policy

 

 

 

Total Corporate Policy

Management Services

 

 

Total Management Services

 

Grand total paid in 2006–07

5,245,584

 

Note: Apparent errors in addition are due to rounding.

 

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