Appendix 8: Advertising and market research
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Table 54 sets out particulars of amounts over $10,300 (including goods and services tax) paid by or on behalf of the Department to advertising agencies or market research, polling, media advertising and direct mail organisations. Organisations marked with an asterisk are considered to be consultancies, and therefore also appear in Appendix 7 (Consultancy services).
Information is presented by output, organisation, activity, and expenditure in 2006–07.
Table 54 Amounts over $10,300 paid for advertising and market research in 2006–07
|
Organisation |
Activity |
Expenditure ($) |
|---|---|---|
|
Output 1—Natural Resources Access and Management |
|
|
|
hma Blaze |
Innovation Grants call for application advertising |
28,979 |
|
|
Total Output 1 |
28,979 |
|
Output 2—Rural Policy and Innovation |
|
|
|
Arthur Mostead Photography |
Comprehensive national photography for the Agriculture Advancing Australia programme |
44,894 |
|
Zoo Communications |
Redesign communications products for Agriculture Advancing Australia and its six programmes |
52,364 |
|
hma Blaze |
Advertising of open call for Action Grant round for Agriculture Advancing Australia |
13,970 |
|
|
Total Output 2 |
111,228 |
|
Output 3—Industry Development |
|
|
|
hma Blaze |
Advertising for expressions of interest to perform the role of Horticulture Produce Assessors under the Horticulture Code of Conduct |
13,175 |
|
|
Total Output 3 |
13,175 |
|
Output 4—International Food and Agriculture Service |
|
|
|
|
Total Output 4 |
– |
|
Output 5—Product Integrity, Animal and Plant Health |
|
|
|
Blue Moon Research and Planning Pty Ltd |
Qualitative research to help increase awareness of avian influenza issues among small-flock poultry owners |
104,250 |
|
Horizon Media |
Biosecurity direct mail campaign targeting 1.3 million small rural landholders in peri‑urban areas of Queensland, New South Wales, the Australian Capital Territory and Victoria on animal and plant health |
30,000 |
|
Horizon Media |
Printing costs associated with biosecurity direct mail campaign targeting 1.3 million small rural landholders in peri‑urban areas of Queensland, New South Wales, the Australian Capital Territory and Victoria |
80,578 |
|
|
Total Output 5 |
214,828 |
|
Output 6—Quarantine and Export Services |
|
|
|
Brochure Flow International Limited |
Storage and management of AQIS publications (information guides) |
154,472 |
|
hma Blaze |
AQIS non‑campaign advertising |
53,582 |
|
Killey Withy Punshon Advertising Pty Ltd |
Advertising agency creative hours and production costs of TV commercial for Quarantine matters! campaign |
1,142,637 |
|
Open Mind Research Group |
Market research for Quarantine matters! campaign |
350,788 |
|
Universal McCann |
AQIS campaign advertising (Quarantine matters!) |
3,175,895 |
|
|
Total Output 6 |
4,877,374 |
|
Output 7—Scientific Advice |
|
|
|
|
Total Output 7 |
– |
|
Output 8—Economic Research |
|
|
|
|
Total Output 8 |
– |
|
Biosecurity Australia |
|
|
|
|
Total Biosecurity Australia |
– |
|
Corporate Policy |
|
|
|
|
Total Corporate Policy |
– |
|
Management Services |
|
|
|
|
Total Management Services |
– |
|
|
Grand total paid in 2006–07 |
5,245,584 |
Note: Apparent errors in addition are due to rounding.
15 Sep 2009