Promoting Australian Produce

Promoting Australian Produce aimed to assist Australian agricultural and seafood industries develop their capacity to promote and market Australian produce more effectively to both domestic and export markets.

The scope of the program was expanded in round 2 to include non-food agricultural industries.

Under the program, matched-funding grants between $50 000 and $750 000 were available for agricultural industry organisations to undertake projects based around one or more of the following activities:

• enhancing industry marketing and promotional capabilities
• developing new strategies for industry marketing
• gaining consumer insights
• strengthening links with domestic and international markets.

Guidelines

• Promoting Australian Produce Round 2—Program guidelines  PDF [227kb]
• Promoting Australian Produce Round 2—Program guidelines  Word [782kb]

Media Releases

• Boost for Sunraysia's fruit growers—30 April 2010
• Marketing Australian timber to Asia—29 April 2010
• Building the competitiveness of Australian apple growers—28 April 2010
• Branding WA produce—27 April 2010
• Macadamia industry to make inroads to India—23 April 2010
• Connecting Australia's produce and floral industries—23 April 2010
• Increasing demand for locally manufactured paper—22 April 2010
• Supporting Australian timber in Victorian homes—22 April 2010
• Promoting Australian wool worldwide—16 April 2010
• Citrus Australia and the Rudd Government to spruik mandarins overseas—13 April 2010
• Marketing Aussie almonds in India—9 April 2010
• Australian stonefruits heading for Taiwan—9 April 2010
• Tasmanian vegetables expanding into SE Asia—8 April 2010
• Boosting NT cattle exports to Indonesia and Southeast Asia—6 April 2010
• More wine, pork and kangaroo meat on the menu for consumers—23 May 2009
• Delivering on commitment to invest in regional food production—19 December 2008 

Promoting Australian Produce grant recipients

• Round 1
• Round 2