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In fact, with the exception of a substantial amount of consumer research, very little has been done on the relationship between community attitudes and the variety of community responses that may impact on decision makers or those responsible for the management of animals in the various sectors. Such research clearly needs to be done. The recent research by Coleman, Hay and Toukhsati (2005) has clearly indicated that, in the livestock industries, attitudes to animal welfare do not predict consumer purchasing of eggs or pork products very well at all but do predict a range of community behaviours including donating money to welfare organizations, writing letters to editors, etc. More of this research is required if the data on community attitudes reviewed above is to be interpreted appropriately by those who are involved in animal welfare in any capacity.
Nevertheless, across all of the animal sectors for which there are data, there clearly is a widespread belief that animal welfare is important. To the extent that community values alone provide a barometer by which decision makers can adopt strategies that reflect those values, it is important to know what the community thinks. However a consistent approach for obtaining community attitudes overtime needs to be adopted, in a way similar
to the Eurobarometer approach with regard to farm animal welfare. Perhaps one objective for the Australian Animal Welfare Strategy could be to auspice such an approach.
Last reviewed:
10 Mar 2010
10 Mar 2010

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