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Print advertising materials Quarantine Matters!
The advertising material for the Quarantine Matters! communications campaign aims to highlight the risks that exotic pests and diseases pose to our valuable agriculture and tourism industries and unique environment.
The advertising strategy includes a range of national print ads, creative executions for outdoor placements and internet ads for overseas travellers.
'Big Bugs' Advertising material
PDF [146kb] PDF [189kb] PDF [154kb] PDF [154kb]
Australia's Most Unwanted posters
The 'Australia's Most Unwanted' campaign aims to strengthen communication and information systems designed to help industry and frontline staff to better participate in the 'Quarantine - a Shared Responsibility' initiative to protect Australia from pests and disease.
PDF [558kb] PDF [626kb] PDF [670kb] PDF [681kb] PDF [645kb]
Previous Campaigns
Inform Ads
These ads provide information for the general public about quarantine and why it is important. They are based on the idea that everyone has a responsibility to protect our valuable industries and unique environment. These ads are designed to appear nationally in mainstream press.
Remind Ads
These ads provide some general information to remind travellers about quarantine and why it’s important. They introduce information about AQIS screening procedures and penalties that international travellers face for not declaring quarantine items on return to the country. These ads are designed to appear in travel publications during peak travel times.
Enforce (Outdoor) Ads
These ads are designed to provide specific information targeting travellers. They focus on AQIS screening procedures and the penalties that international travellers face for not declaring quarantine items on return to the country. These ads are designed to appear as airport signage (outdoor placements) to target travellers as they approach the quarantine barriers.
